Liberty Mutual Music City Bowl Following the securing of a new title sponsor in October, I independently led the complete rebrand of the Liberty Mutual Music City Bowl, creating the nationally showcased logo and visual identity and seamlessly integrating Liberty Mutual Insurance’s globally recognized brand into a bold, sports-forward aesthetic. Working directly with a Fortune 100 partner, I built trust and brand fluency, particularly around the beloved Doug and LiMu Emu characters, and incorporated them into both the Bowl’s digital presence and in-venue fan experience while maintaining brand integrity and elevating game-day storytelling. ​ Alongside brand leadership, I served as the sole creative lead for all visual execution across the Bowl. I designed every graphic asset for social media, printed signage, digital signage, and in-game motion graphics, including the Bowl’s signature wrapped guitars presented as the organization’s trademark “Key to the City” to each participating teams's head coach. In total, I produced 130+ in-game motion graphics optimized for all LED screens throughout the venue, 60+ pieces of printed signage, and countless social graphics supporting a high-volume, multi-platform content strategy. During Bowl Week, I also led a team of 13 creatives, coordinating real-time content capture and execution to ensure accurate, consistent, and comprehensive coverage across Bowl Week events and game day. ​ The 2025 Liberty Mutual Music City Bowl marketing and social strategy delivered record-setting results across social, media, and digital channels, generating 10.7M total metrics in December alone (+228% YoY), nearly 9M impressions (+305%), and 260K+ engagements (+176%), while growing the audience to 49.6K followers. A highly aggressive organic approach, producing 600+ pieces of content in December and nearly 800 total, drove standout platform performance, including 6.3M Instagram impressions (+308%), 592% growth in Facebook views, and a 686% surge in link clicks, translating reach into meaningful audience action. Beyond social, the integrated campaign secured 822 media and influencer placements, delivering 2.2B (yes, billion ;) in secured media reach and nearly 39B in total FYI reach, alongside 84K+ website visitors over a three-month period. ​ Content and creative assets were amplified across national and conference-level platforms, including ESPN, the SEC, the Big Ten Conference, Liberty Mutual Insurance, and the participating universities’ official channels. Expanded media exposure also placed the Bowl across Yahoo! Sports, AP News, and additional national outlets. Together, this fully integrated creative and content strategy established new benchmarks for visibility, engagement, and brand impact, positioning the Liberty Mutual Music City Bowl as a nationally recognized, visually cohesive, and highly engaging postseason event.

Inaugural Sprouts Farmers Market Broadway Block Party For the inaugural Sprouts Farmers Market Broadway Block Party on August 31, 2025, at Bridgestone Arena, I led the full creative and strategic marketing efforts for what became my largest project to date. Produced with ESPN Events and Bridgestone Arena, the event featured a Big Ten vs. SEC showcase with six nationally recognized programs, positioning it as a high-visibility stage for both collegiate athletics and my design work. ​ I built the event’s brand identity from scratch, designing the logo, color system, and every piece of creative content. Once a title sponsor was secured mid-campaign, I redesigned the logo, rebranded all assets, and executed a second launch that included a motion graphic reveal, six new social posts, and a revised press release distributed nationally. In total, I produced over 175 in-game graphics, 50+ pieces of printed signage, and 50+ social graphics, without prior event photos to pull from, which required creative Photoshop compositions to fill visual gaps. ​ I managed a team of three creatives to capture and edit live content across all three matches and the player dinner, ensuring seamless integration into our social strategy. From launch through event day, our social campaign generated over 5.5 million total metrics, 269 organic content pieces, 1.6 million unique accounts reached, and 557+ hours of video watch time. ​ My favorite contribution was introducing a new signature element to the brand: seven custom-wrapped guitars, one for each head coach, as a distinctive gift that has quickly become our company’s event trademark in Nashville. ​ My work was showcased across major national and local platforms, including ABC, ESPN2, SEC Network, Sports Illustrated, USA Today, Yahoo Sports, Yahoo News, AP News, Sports Center, Sports Business Journal, NCAA news and social media, ESPNW, SEC Conference social media, Big Ten Conference social media, and more. ​​ Beyond creative, I oversaw media relations, including the press release, press row coordination, and managing inquiries. The project demanded adaptability, consistency, and scale, and it stands as a defining example of my ability to deliver full-scale branding and marketing for large national events. Project completed March - August 2025.

The Ghost Crab Football team is a NCAA Football team for the made-up university, the University of Pawleys Island. Located in Pawleys Island, SC, a small beach town on the coast. The mascot identity is the Atlantic Ghost Crab, a unique type of species local to the area. UPI’s rivals/competition would predominantly consist of the College of Charleston and Coastal Carolina as well as any other universities in the state. UPI would be a public college known for its Marine Science Program. The project consists of complete branding and physical deliverables needed for an inaugural season. Including but not limited to, all uniform components for home, away and alternate variations, social media graphics, posters, fan merchandise, game programs, and more. The website was designed for web format and was adjusted for mobile. All uniforms and merchandise follow NCAA and Sun Belt Conference guidelines and regulations.

During the 2025 SEC Men’s Basketball Tournament, I captured live game action and atmosphere-focused photography designed to support real-time digital coverage and long-term visual storytelling. Working in a fast-paced championship environment, my focus was on documenting decisive moments, player emotion, and crowd energy while maintaining clean composition and consistency aligned with conference-level sports coverage standards. All images were captured on a Sony a7 IV paired with a 70–200mm lens, allowing for dynamic courtside framing, tight action shots, and versatility across varying lighting and movement conditions. The work highlights my ability to translate live sporting moments into polished visual assets optimized for social media, marketing, and editorial use.

Based off of Voyager 1 & 2’s “Golden Record”, this project intends to educate other life forms of Earth and its inhabitants. While communication through the encoded content is important, the sleeve is intended to provide a message on the meaning of life and a warning if it is not followed. Deliverables include a vinyl record sleeve, label and poster insert. I chose to name my project “The Dynamic Imperative” suggesting that life’s purpose is intrinsically tied to its dynamic, ever-changing nature, and that change is not just important but absolutely necessary for personal growth, progress, and fulfillment. The warning, “Failure to change is failure to survive” underscores the importance of adaptability and the strive to evolve in the face of challenges and changing circumstances. It emphasizes that in a dynamic world, being resistant to change or refusing to adapt will end the chance of survival and success. The purpose of my design is to chow the benefit of change in all aspects of life through a double exposed image tactic utilizing Adobe Photoshop and various blending modes, adjustment layers and masks.

As one of my favorite projects to date, this 48-page perfect bound booklet provided the opportunity to ideate and design an extensive type system revolving around a topic of our choice, gathering and compiling copy from online and adding animated content to at least 3 spreads. As print design is a favorite of mine and was well within my comfort zone, I chose to take my project a step further and write all of my own content. This booklet offered me the chance to create a design that I felt truly embodied my own spirit, utilizing my favorite colors, extensive typographic detail and pouring a part of my soul into the copy for the world to see. Although I admit the topic is a bit strange, I enjoyed diving deeper into my own creativity and pushing the boundaries to create something not only visually pleasing, but entertaining in every category from design to copy to animation. Everything in the book is 100% real, except for the parts that are a lie, so I hope you enjoy a Step By Step Guide To Dating Me.

Auburn University Facilities Management commissioned a custom design series to be featured on campus “Big Belly” waste and recycling receptacles, transforming everyday infrastructure into high-visibility communication platforms. Each receptacle includes coroplast display panels on all sides, creating a unique opportunity to deliver visual messaging directly within the most trafficked areas of campus life. ​ The project objective was to develop a cohesive two-poster campaign centered on action, environmental stewardship, and personal responsibility. My creative strategy focused on pairing a clear, recognizable call to action with digitally illustrated representations of Auburn’s most iconic traditions, using familiar cultural touch points to encourage student engagement with recycling in a fun and approachable way. By aligning sustainability messaging with traditions that already carry strong emotional connection and participation, the campaign aimed to increase recycling awareness through relevance rather than instruction. ​ The designs highlighted two of Auburn University’s most recognizable traditions: Toomer’s Corner and the pregame Eagle Flight. Each illustration reimagined these moments through a clean, stylized visual language while reinforcing the campaign’s central recycling message. The recognizable imagery allowed students and campus visitors to instantly connect the visuals with Auburn pride, strengthening message retention in passing interactions. ​ All artwork was illustrated by hand in Procreate and finalized in Adobe InDesign for large-format production and installation. The project was selected as a winning design, with the campaign currently displayed across Auburn University’s campus as part of its ongoing sustainability initiatives.

As the Editor-in-Chief of Glomerata 127, I hired, educated, and led a staff of 50+ people and made all decisions regarding the design of the book, production of staff, community outreach, campus collaboration and quality of marketing. With our goal of increasing coverage and building upon our campus-wide recognition, we secured 150+ applicants, gained almost 2,000 additional followers on Instagram and doubled our coverage in the book from the previous year. Ordering 500 more books than the previous year we handed out the 8500 books in half the time finishing in just 7 hours. ​ Glom 127 acquired many awards and recognitions for its work in design and marketing including:​ Best Multi-Media Ad Campaign Division I and II​ Finalist (Pinnacle Awards) Best Overall Campus Media Engagement Division I Finalist (Pinnacle Awards) Best Yearbook Division Page/Spread Division I Finalist (Pinnacle Awards) Best Feature Photo Division I Finalist (Pinnacle Awards) Yearbook of the Year Division I (Pinnacle Awards) The 127th Edition of the Glomerata is a 406 full-color book encompassing the theme "Sincerely, Auburn". Sincerely, Auburn aimed to showcase the real side of Auburn University, highlighting all aspects of student life. I designed the cover, overall theming, end sheets, section dividers, and additional pages not pre-assigned to general staff. I oversaw all designs and reviewed every page submitted for printing, educating staff members on necessary changes as needed. The design of the book utilized picture-heavy layouts, intentional white space, and journalistic stories. Marketing continued to focus on highlighting every aspect of campus, to increase coverage and make each student feel seen and heard.

The 126th Edition of the Glomerata is a 406 full-color book focussing on a theme surrounding Auburn University's traditions. I designed the cover, overall theming, end sheets, section dividers, and additional pages not pre-assigned to general staff. I oversaw all designs and reviewed every page submitted for printing, educating staff members on necessary changes as needed. The design of the book utilized navy and orange color blocking, bold type, and unique photo layouts to capture the essence of campus for the 2022-2023 school year. Marketing focussed on highlighting every aspect of campus, to increase coverage and make each student feel seen and heard. As the managing editor of Glomerata 126, alongside the Editor-in-Chief, I hired, educated, and led a staff of 40+ people and made all decisions regarding the design of the book and quality of marketing. With our goal of increasing applicants and campus-wide recognition, we secured a 114% increase in applications, gained over 1,000 additional followers on Instagram and 900 followers in Tiktok. The 8,000 books were given out to students in less than 14 hours, highlighting the students' love for this longstanding tradition. Glom 126 acquired many awards for its work in design and marketing including: 3rd Place Nationally for Best Yearbook Sports Spread (Pinnacle Awards) Most Excellent Spring Campus Event for Distribution 126 (Auburn University Student Involvement Awards), Finalist for Most Excellent SAO Marketing (Auburn University Student Involvement Awards) National Finalist for Best Reader Promotion Campaign (Pinnacle Awards) National Finalist for Best Overall Campus Engagement for Distribution 126 (Pinnacle Awards).