Auburn University Facilities Management commissioned a custom design series to be featured on campus “Big Belly” waste and recycling receptacles, transforming everyday infrastructure into high-visibility communication platforms. Each receptacle includes coroplast display panels on all sides, creating a unique opportunity to deliver visual messaging directly within the most trafficked areas of campus life.

​

 

The project objective was to develop a cohesive two-poster campaign centered on action, environmental stewardship, and personal responsibility. My creative strategy focused on pairing a clear, recognizable call to action with digitally illustrated representations of Auburn’s most iconic traditions, using familiar cultural touch points to encourage student engagement with recycling in a fun and approachable way. By aligning sustainability messaging with traditions that already carry strong emotional connection and participation, the campaign aimed to increase recycling awareness through relevance rather than instruction.

​

 

The designs highlighted two of Auburn University’s most recognizable traditions: Toomer’s Corner and the pregame Eagle Flight. Each illustration reimagined these moments through a clean, stylized visual language while reinforcing the campaign’s central recycling message. The recognizable imagery allowed students and campus visitors to instantly connect the visuals with Auburn pride, strengthening message retention in passing interactions.

​

 

All artwork was illustrated by hand in Procreate and finalized in Adobe InDesign for large-format production and installation. The project was selected as a winning design, with the campaign currently displayed across Auburn University’s campus as part of its ongoing sustainability initiatives.

 

Project completed Senior year of college, 2023.