Glomerata 126
As the managing editor of Glomerata 126, alongside the Editor-in-Chief, I hired, educated, and led a staff of 40+ people and made all decisions regarding the design of the book and quality of marketing. With our goal of increasing applicants and campus-wide recognition, we secured a 114% increase in applications, gained over 1,000 additional followers on Instagram and 900 followers in Tiktok. The 8,000 books were given out to students in less than 14 hours, highlighting the students' love for this longstanding tradition.
Glom 126 acquired many awards for its work in design and marketing including:
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3rd Place nationally for Best Yearbook Sports Spread (Pinnacle Awards)
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Most Excellent Spring Campus Event for Distribution 126 (Auburn University Student Involvement Awards),
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Finalist for Most Excellent SAO Marketing (Auburn University Student Involvement Awards)
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National Finalist for Best Reader Promotion Campaign (Pinnacle Awards)
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National Finalist for Best Overall Campus Engagement for Distribution 126 (Pinnacle Awards).
The 126th Edition of the Glomerata is a 406 full-color book focussing on a theme surrounding Auburn University's traditions. I designed the cover, overall theming, end sheets, section dividers, and additional pages not pre-assigned to general staff. I oversaw all designs and reviewed every page submitted for printing, educating staff members on necessary changes as needed. The design of the book utilized navy and orange color blocking, bold type, and unique photo layouts to capture the essence of campus for the 2022-2023 school year. Marketing focussed on highlighting every aspect of campus, to increase coverage and make each student feel seen and heard.
Book completed Junior year of college, 2022-2023.