Inaugural Sprouts Farmers Market Broadway Block Party Design & Media Release
For the inaugural Sprouts Farmers Market Broadway Block Party on August 31, 2025, at Bridgestone Arena, I led the full creative and strategic marketing efforts for what became my largest project to date. Produced with ESPN Events and Bridgestone Arena, the event featured a Big Ten vs. SEC showcase with six nationally recognized programs, positioning it as a high-visibility stage for both collegiate athletics and my design work.
I built the event’s brand identity from scratch, designing the logo, color system, and every piece of creative content. Once a title sponsor was secured mid-campaign, I redesigned the logo, rebranded all assets, and executed a second launch that included a motion graphic reveal, six new social posts, and a revised press release distributed nationally. In total, I produced over 175 in-game graphics, 50+ pieces of printed signage, and 50+ social graphics, without prior event photos to pull from, which required creative Photoshop compositions to fill visual gaps.
I managed a team of three creatives to capture and edit live content across all three matches and the player dinner, ensuring seamless integration into our social strategy. From launch through event day, our social campaign generated over 5.5 million total metrics, 269 organic content pieces, 1.6 million unique accounts reached, and 557+ hours of video watch time.
My favorite contribution was introducing a new signature element to the brand: seven custom-wrapped guitars, one for each head coach, as a distinctive gift that has quickly become our company’s event trademark in Nashville.
My work was showcased across major national and local platforms, including ABC, ESPN2, SEC Network, Sports Illustrated, USA Today, Yahoo Sports, Yahoo News, AP News, Sports Center, Sports Business Journal, NCAA news and social media, ESPNW, SEC Conference social media, Big Ten Conference social media, and more.
Beyond creative, I oversaw media relations, including the press release, press row coordination, and managing inquiries. The project demanded adaptability, consistency, and scale, and it stands as a defining example of my ability to deliver full-scale branding and marketing for large national events.
Project completed March - August 2025.